ABOUT US
'MY PASSIONATE BELIEF IS THAT BUSINESS CAN BE FUN, IT CAN BE CONDUCTED WITH LOVE AND A POWERFUL FORCE FOR GOOD.' – ANITA RODDICK
Our story started in Brighton, England in 1976. It began with our founder, Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, we’ve been rule breaking, never faking and change making for over 40 years.
OUR STORY
COMMUNITY TRADE
In 1987, we launched Community Trade, pioneering fair trade in the beauty industry. Today, we have suppliers in over 20 countries around the world, sourcing the finest raw ingredients and traditional skills from around the planet – benefiting local communities in return.
FOREVER AGAINST ANIMAL TESTING
We’ve campaigned for a cruelty-free beauty industry since 1989. First, we helped ban animal testing in the UK. Next, we took our fight to the EU. Now, we’re setting our sights on the UN, where we’re aiming to stamp out this cruel practice everywhere and forever.
A NEW FORCE FOR GOOD IN BEAUTY
In 2017, we found a new home with other like-minded souls at Natura and Aesop. We're now part of Natura&Co, a global cosmetics group committed to cruelty-free beauty and ethical business. Together, we're working hand in hand to make beauty a force for good.
REDUCING OUR ENVIRONMENTAL FOOTPRINT
We’re working towards being a truly sustainable business, and that means reviewing our products for biodegradability and water footprint, and sourcing ingredients from ‘green chemistry’ and renewable nature origin.